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EMC Hybrid Cloud: Demolishing Barriers Faster

Ten years ago I made my living as an analyst with IDC, focusing on the business side of mobility. For sure, it was a different era; texting was really a European-only phenomenon and the “mobile Internet” delivered speeds of 25-50kbps (k … as in kilobyte). But with a couple million users, Blackberry had started to paint a picture of what mobile could really mean for business.

As IDC analysts, we looked deep into our crystal balls and saw a future landscape with salespeople closing more deals via mobile customer relationship management (CRM), IT Help Desks resolving tickets faster with mobile IT Service Management (ITSM), business executives driving better decisions with mobile business intelligence (BI), and dozens of other great examples where mobile would obliterate barriers to information access to deliver efficiency, speed and profit.

However, many of us missed the boat on one critical thing. We focused so much on how mobile could break down the walls  that separated users from IT systems — we failed to  recognize the even larger enabling opportunity of  tightly tethering  IT systems to other IT systems. Cloud’s ability to break down those silos, amplify value, lower cost, and make systems more available and accessible is what makes it so exciting. And with recent technical advancements, as well as leaps forward in standardization of architecture and process, we may be at an important tipping point for both cloud and mobility.

8 28 14 Keith Image 1Being neck deep in the technology industry, it is often very easy to forget that  in and of itself, technology  doesn’t have inherent business value. It’s an enabler; a tool to do something better, faster, or in some cases entirely different. And that’s why the idea of time to value is so important. It is the amount of time required for a company to take a hunk of metal and silicon and apply it in a way that helps their organization do things better, faster and cheaper.

This is why the Build a Hybrid Cloud Live events at EMC World 2014 in Las Vegas and at VMWorld 2014 in San Francisco this week are so cool. They provided real life, tangible demonstrations of how the EMC Hybrid Cloud solution can compress the time it takes for a company to convert infrastructure technology into a revenue generating, efficiency creating and money-saving cloud. To wit: here’s a brief video answering key questions how this initiative is breaking new ground to rapidly get customers from point A to point B to develop a sustainable hybrid cloud environment.

Previously, it was not uncommon for companies to spend a year, or even two years building out a cloud infrastructure foundation. Due to being based on highly customized architectures, they were expensive to implement, costly to maintain, and ended up being incredibly  “future fragile” as the customized architecture introduced a lot of question marks in terms interoperability when additional new infrastructure is adopted. 8 28 14 Keith Image 2By accelerating the deployment time line from two years to two weeks, EMC Hybrid Cloud allows companies to focus a great deal  more of their resources on areas such as workload optimization, service catalogs and service portals, and delivering technology value to the business much faster than ever before (e.g. time-to-value). It also provides a more stable foundation for future growth, innovation, and interoperation (extending the ROI).

So what’s all this really boil down to?

The key take away here  is simple and straight forward: The technology of cloud is really just a means to an end. It’s the ability to break down the barriers that separate systems from systems, and users from the tools and information they need to drive efficiency, competitive advantage and profit. That’s the special sauce for a killer IT revenue-generating recipe.. Through the Build a Hybrid Cloud Live event, EMC demonstrated how it can help customer spend a lot less time on the means to more quickly get to the end.

The post EMC Hybrid Cloud: Demolishing Barriers Faster appeared first on InFocus Blog | Dell EMC Services.

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More Stories By Keith Waryas

Keith Waryas leads marketing for EMC’s Technology Services Portfolio. He and his team are responsible for formulating and executing the product service marketing and packaging strategies, with a primary mission of helping customers accelerate the value they get from EMC technology. Keith has more than 20 years experience driving marketing, business development, partnerships and sales for emerging as well as established mobile and enterprise technology companies. Today, he's applying that experience to help EMC, and EMC customers realize success in Cloud, Big Data, and the Software Defined Data Center.